Hyundai Motor Company rose four spots to No. 61 in the Interbrand “2011 Best 100 Global Brands” ranking released this week. Hyundai was recognised as being the“Fastest Growing Brand” for a second straight year. Interbrand calculated Hyundai‟s brand value at US$6 billion, a 19.3 percent increase over 2010, achieving the highest increase among automakers.
Hyundai stood out amongst the automotive industry‟s strong performers, which came during a period of relative weakness for most of the 100 Best Global Brands.
The average growth rate of the 11 automotive brands, included in the top 100, was 8.1 percent, while the average growth rate of all 100 Best Global Brands was only 2.6 percent compared to 2010.
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